enterprises should carry out e-mail marketing, the first requirement is the customer’s email address, email address and external purchase not only illegal and bad effects, so how to go through its own channels, collecting some of the real value of the
email marketing, it has been around the world for about fifteen years, but still only a very small number of enterprises to its effectiveness to the extreme. Therefore, based on the world’s leading mail marketing service provider webpower REAL model, I will tell you how to achieve the best e-mail marketing steps. But the enterprise must carry out e-mail marketing, the first requirement is the customer’s email address, email address and external purchase not only illegal and bad effects, so how to go through its own channels, collecting some of the real value of the email address? In this article, I will introduce you to the efficient and accurate method to collect email address the.
email address, like a customer’s eID digital ID card
now, digital channels have been filled with people’s lives, consumers and institutions through e-mail, micro-blog, WeChat, text messaging, web forums and other channels of communication. And all of these channels can be connected through the e-mail address and the corresponding channel. In other words: e-mail addresses, like their eID digital ID cards, are the basis for understanding the user’s digital panorama.
collection of efficient and accurate customer e-mail address method
so, how to collect valid email address, to carry out marketing by mail? The following webpower introduce some enterprises through its own resources can be conveniently obtained customer email addresses, it is important that the email address is the value: the precise crowd allows you to find the products and services you are really interested in.
1 site. Many sites are like a museum: a perfect overview of products and services. In addition, the website registration page, try to integrate an option in more on the page, to let users leave your email address, reason can let users receive e-mail communication, to participate in a game or contest, download the application, become a member of the community, to participate in the forum reply, get more information, receive customer loyalty card etc..
2 in all channels of communication with existing customers and potential customers, solicit user permission, access to the user’s e-mail address, and tell customers how you will use these e-mail addresses. Such as in the social media registration page, call center, advertising channels, such as consciously to collect the customer’s e-mail address.
3 in addition to the marketing department, ensure that other departments are aware of the importance of e-mail addresses. For example, if your company has a maintenance technician, make sure they always verify the customer’s email address. Store employees can also return goods and other reasons for customer e-mail address. In a word, make sure that everyone who comes into contact with the customer understands