Promote the brand construction of agricultural products and promote the industrialization of agricul

In recent years, Xining City, the brand building of agricultural products as the development of agricultural products market, accelerate the development of modern agriculture, an important measure to promote farmers’ income to grasp, through the implementation of agricultural brand strategy, vigorously promote the standardization of production, industrial management, market operation, through a variety of policy support, support the advantages of leading enterprises bigger and stronger agricultural brand products, cultivate a group of high quality, high efficiency and safety, ecological quality of agricultural products, promote the rapid development of brand agriculture, and achieved certain results

in recent years, Xining City, the brand building of agricultural products as the development of agricultural products market, accelerate the development of modern agriculture, an important measure to promote farmers’ income to grasp, through the implementation of agricultural brand strategy, vigorously promote the standardization of production, industrial management, market operation, through various supporting policies to support the advantages of leading enterprises bigger and stronger the brand of agricultural products, cultivate a group of high quality, high efficiency and safety, ecological quality of agricultural products, promote the rapid development of brand agriculture, and achieved certain results.

one is to highlight the characteristics of brand building. adhere to market-oriented, highlight the local characteristics, closely around the famous agricultural products, the industry education brand, brand extension market, brand new step. At present, the Tibetan sheep, sesshu, Kekexili, Bukhara, Qaidam, lvcaoyuan, Shengyuan 7 trademark was awarded A Well-Known Trademark in China skywaters; brand milk, green card, rape honey Bukhara brand products won the 4 national cap Chinese brand-name products; Hua Bao, northwest Johnson, hongdae, Jiyou 24 trademark famous trademark in Qinghai Province; rivers Yuanpai feed, grass Yuanpai beef and mutton products, Mountain brand Huangyuan vinegar, fertile Green Feng brand of bio organic fertilizer and other 11 products are brand-name products in Qinghai province title.

two is to strengthen product certification, promote the standardization of production. in the production demonstration base of agricultural standardization construction and the "three one" (pollution-free agricultural products, green food, organic food, agricultural products certification and registration of geographical indications) as the starting point, to create public safety and quality of agricultural products brand. Based on the local industries, through the strengthening of agricultural products, agricultural professional cooperative organization Mishina a standard certification guide and services, and actively promote the registration certification work, promote the development of high-quality brand-name products. The "three" certification has expanded each year, products related to vegetables, beans, egg, milk, meat and processed products, honey, rapeseed oil, sea buckthorn products in 8 categories. Has been certified pollution-free agricultural products 16, with a total output of 219 thousand and 300 tons. That green food raw material base 3, an area of 510 thousand mu; 35 product certification classic mountain vegetable science and technology company, Tianlu dairy, Ning food group, Jiang Heyuan, Yuanxing industry and trade, hongdae and other 12 enterprises for green food. 16 product certification in Qinghai Qinghua Bozone, CommScope and other 4 enterprises for organic food. At the same time, the product quality traceability system of the combination of the certification mark of the product packaging and the trademark will be implemented step by step.

three is to cultivate leading enterprises, deepen product processing. policy support for existing agricultural production enterprises;

Leave a Reply

Your email address will not be published. Required fields are marked *