Miscues UNQLO why can China comeback

is not China UNIQLO into Everything is going smoothly. long before, once in the market Chinese miscues. But today, it is how to achieve counter attack? Apart from the supply chain reaction, cheap merchandise and other core factors, the most intuitive reason may still have to return to first-line shop — from the door when the clerk warm greeting to folding, hanging window plastic models display style and shelf clothing on display, and then to store the subtle lighting and music, each of which feels just perfect, in this most direct way to stimulate the consumer’s shopping enthusiasm.

 

international clothing brand (UNIQLO) of the parent company, fast retailing (FastRetailing) group business to adapt to customer needs, create customer demand "as its 23 business philosophy of the first to implement.

public information, from September 2012 to August 2013, sales of fast selling group reached 1 trillion and 143 billion yen, an increase of 23.1%, and for the first time in the history of the company more than 1 trillion yen.

was in the China market miscues UNIQLO how to remove the counter attack? Supply chain reaction, cheap merchandise and other core factors, the most intuitive reason may still have to return to first-line shop — from the door when the clerk warm greeting to folding, hanging window plastic models of presentation and shelf clothing on display then, to store the subtle lighting and music, each of which feels just perfect, in this most direct way to stimulate the consumer’s shopping enthusiasm.

The precise

is behind the practice and improvement of a lot of calculation and repeated the UNIQLO month after month and year after year. No details of what is deserved, but you don’t know the secrets hidden in the store UNIQLO.

display

1 window

‘s window display has been talked about for the industry. When summer comes, in Shanghai Chinese UNIQLO flagship store in Huaihailu Road, windows combined with seasonal themes laid out by the beach, the sun and other elements, the choice of colors more vivid and bright, props such as umbrellas, hats and other Goods are available in all varieties. arrangement is well-proportioned.

so-called "fast fashion", not only means that the faster reaction speed of the supply chain, there is an important implication is to lead the trend, ahead of consumer education, before the season coming in the window space on the display next season dress collocation.

of course, this work should not be overlooked. UNIQLO flagship store in Huaihailu Road plastic models more than 600, of which more than 300 can be rotated, and the window display needs often for new cycle is generally not more than 1 and a half months.

in UNIQLO, is mainly responsible for the store display visual display shelves by the marketing department, responsible for department store layout to lead.

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