11 the traditional brand counter attack O2O transcripts

in the absence of any experience and precedent reference case, explore online and traditional brand early just below the line to set up online stores handling official website or opening a flagship store in the Tmall Taobao platform, this simple and crude way cannot completely change the traditional brand online weak trend, the end result can only be the input-output ratio can not reach expected reduction in investment in the electricity business sector.

The

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network operators in the world Ma Xiaodan

 

this year 11, the total turnover of Alipay ranked TOP10, except millet and starry, the other 8 places were all the traditional brand win, are the top three home appliance brand 3C. Tmall CEO Joe Feng summed up one of the two trends: 11 line brand appliances outstanding 3C A new force suddenly rises.. Subdivided into categories, remove women’s makeup and beauty, most category are the traditional brand topped.

have to say, the traditional brand after quenching transformation, electricity supplier in terms of handing over the beautiful answer.

that time, the traditional brand electric shock early, due to the contradiction between the online and offline, electricity supplier managers frequently leave, the difficult road online, evident. At that time, the new electricity supplier sector identity embarrassment, it is difficult to determine the functions of the departments, and only a small part of the large business, the input-output ratio is not immediate, most of the traditional enterprise electricity supplier for the attitude, just wandering the sidelines.

just a few years, the electricity supplier to subvert the attitude on the retail stage, let the traditional brand dare not underestimate, roadof quest begins.

replication handling is not equal to O2O

in the absence of any experience and precedent reference case, explore online and traditional brand early just below the line to set up online stores handling official website or opening a flagship store in the Tmall Taobao platform, this simple and crude way cannot completely change the traditional brand online weak trend, the end result can only be the input-output ratio can not reach expected reduction in investment in the electricity business sector.

, however, the problem is more than that.

The process of

system long-standing traditional enterprise project, often need to step through the standardization, layers of approval before we could settle, every link is fixed, the final project does not allow any mistakes, and activities to promote and optimize business activity in Turin is full, which requires departments to embrace change electricity supplier the unexpected, may occur at any time.

traditional and cutting-edge collision of traditional enterprise electricity supplier manager communication ability to put forward high requirements, he needs to continue with the boss and other departments to speak with the basic logic of the electricity supplier, to get the boss and the support of various departments. Take it in recent years are constantly trying to the electricity supplier of BMW, the electricity supplier manager one dozen departments to communicate with the entire company, or even the related documents translated into German headquarters and communicate with.

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