has been rising, burst, collapse, and pursued a series of restructuring transformation, after a period of calm vertical field luxury business ushered in the mighty wave crashing on a sandy shore.
Rainbow Night, that is the period of the portrayal of the luxury goods business.
from 2008 onwards, a large number of luxury business began to gradually on the line, with the prosperity and development China luxury industry, the luxury goods business into the fast burn staking period, but the experience of countries sumptuary laws, in 2011 after entering the reshuffle. With the luxury business seems to usher in the closures, from the beginning of the end of 2011, Netease Luxuries announced the closure, Huha network failures, network CEO respect wages turnover, serves network redundancy, share network CEO leave messages coming one after another, the luxury business seems to have entered the winter period.
is the pursuit of "unique, scarce" high luxury and low cost strategy to run business combination seems a natural paradox, to let out the fusion gene between layers of both sides, especially in the China does not have the luxury of gene in the soil, but the market demand that has the luxury goods business in this format all disputes can hardly be avoided.
is more important, the impetus behind the capital, more or less to accelerate the reshuffle of luxury electricity supplier, whether it can dig out China’s luxury electricity supplier first stock, is still unknown.
capital sought after
almost no one doubts the spending power of Chinese consumers, especially on luxury goods.
according to the McKinsey research data show that in 2015 is expected to China market sales of luxury goods will reach $27 billion, surpassed Japan to become the world’s largest luxury goods market, there will be 20% of the global sales of luxury goods from Chinese.
is more directly from China International Electronic Commerce Research Center data, in 2013 the luxury online shopping market transactions was 20 billion 820 million yuan, an increase of 34.8%, the year 2014 is expected to reach 27 billion 430 million yuan, a huge potential. In the face of such a broad market prospects, the emergence of a variety of luxury electricity supplier and hot pursuit of hot money is also reasonable.
luxury business is really large-scale sought after capital is in 2010 and 2011, vip.com, excellent public network, poly still, serves network, temple library network, Luxuries network, glamour and a number of luxury electric providers has access to venture capital, venture capital and the all backing is not small, including Sequoia Capital, IDG, JAFCO Asia, Softbank Chinese, Chinese cultural investment, Bertelsmann Asia Investment fund.
however, not everyone can be as fortunate as Sequoia Capital in the success of the luxury electricity supplier nuggets. Sequoia Capital and DCM capital investment in vip.com started from 2010, investment three times for three consecutive years, and eventually promote vip.com successfully listed on the NYSE, brokered the acquisition of Lasafo, created a monster takes stock of vip.com.