Reuters reported, "burn after reading photo application Snapchat, recently completed a F round of financing, the U.S. Securities and Exchange Commission (SEC) released documents show that this round of Snapchat has raised $1 billion 810 million of funds, then the company’s valuation has soared to $20 billion.
participated in the Snapchat round of financing investment, including the capital the Atlantic (General Atlantic), T.Rowe Price Lone, Sequoia Capital, Pine and fidelity (Fidelity) and other Private Equity Investment Firm.
according to private equity market research firm VC Experts said that the funds raised for the continuation of the F round of financing. Snapchat financing is always in short supply, many investors are very interested in the company. Alibaba also invested $200 million in Snapchat last year.
since September 2011 on the line, the total amount of financing Snapchat has more than $3 billion 100 million.
reason why Snapchat can have such a big attraction, strong user stickiness is the key. As of the end of last year, Snapchat has 110 million of the daily active users, compared with 2014, an increase of nearly 50% people in the past 74 million.
last year, Snapchat revenue of only $59 million, but with the increasing number of live users, the company expects revenue this year can turn 4 times, to $250 million to $350 million. 2017 will achieve $500 million to $1 billion in revenue.
Snapchat has now caught a young group of 18-24 years old, while the video part of the improvement is the focus of recent Snapchat product upgrades. Not long ago, Snapchat to $100 million acquisition of homemade expression application developers Bitstrips, add the Emoji expression, with such functions in the video frame. According to Reuters, Snapchat video on a daily basis, has more than 10 billion times a day.
, like Snapchat, Facebook has recently turned its attention to the video. Following last year music video embedded into the dynamic information of the user, then the user can more easily see MV Facebook again this month to join Warner Music for new products of Slideshow were tested, the user can make use of the product, with Warner Music for their album and provide video soundtrack. The transformation of the two social platforms are focused on