Network media analysis of network marketing channel analysis

twenty-sixth Internet survey report shows that the use of online news for 78.5%. users reached 330 million people. The twenty-seventh report shows that as of December 2010, the use of online news for the size of 77.2% users reached 353 million people, an increase of the number of users in the year of 45 million 350 thousand. With the help of network media system, the depth of the dissemination of corporate brand / product information, the organization of news events and activities to promote, has become the strategy and channel choice of many enterprises.

(1) in many social, luxury, women, consumption, life, Home Furnishing decoration, furniture, flooring, wallpaper, paint, textile, automobile, cosmetics, fashion, sports stars, music, computer, digital and other types of sites, a large number of target consumer.

(2) according to the analysis of network news reader group 36, a 40 year old age of Internet users see the network news more, the age of Internet reading rate has reached 87.3%, 28 to 35 years of age of Internet users is also a network of news of the huge audience, and higher education, the proportion of network news the higher the. The preservation of the high quality network news readers provides a favorable foundation for the spread of the Internet industry.

(2) according to the analysis of network news reader group, 36-40 age of Internet users watch online news more, the age of Internet reading rate has reached 87.3%, 28 to 35 years of age of Internet users is also a network of news of the huge audience, and higher education, the proportion of the network news to see high. The existence of the network news readers in the high quality provides a favorable basis for the network communication of many industries.

(3) at present, the existence of such a variety of network media distribution.

national comprehensive website mainly by Sina, NetEase, Sohu, Tencent, SouFun, Xinhua, people’s daily,

China network, MSN China network, Phoenix and other components.

There are also two or three major local portal

in each province, the country hundreds of well-known local portal site of Sichuan Sichuan online, Sichuan news network, Zhejiang Zhejiang online. Henan river network, shangdu.com, Hunan red net, voices online. Beijing qianlong.com, Beijing information network, JINGWAH network BYD. Net sports network, hanphone Hubei, north of Tianjin network, Shandong Dazhong, Braun, Shun net net, peninsula network, Shandong news network. Jiangxi Dajiang, Jiangxi Chinese online network, Hebei network, the Milky Way Hebei news network, the Great Wall, Shanghai, London, online.sh.cn, Guangdong ocean net, Austria net, southern net, Jinyang etc..

has a large and small local portal site in each prefecture level city and county. A total of hundreds of companies, such as Nanchang, Tanggu, Jiujiang online news network news, Shenzhen news network, Guangzhou window, Taiyuan news network, Bazhong network, Qingdao news network, Yibin news network, Nanchong news network, Zigong Online, Ziyang Volkswagen network, Leshan news network, Wuhan.

Leave a Reply

Your email address will not be published. Required fields are marked *